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PRIVACY POLICY


PLEASE READ THIS PRIVACY POLICY CAREFULLY


We are Little Genius Club Ltd registered in England and Wales.
Company number: 13564744
CONTACT DETAILS
Our full details are:
Full name of legal entity: Little Genius Club Ltd
Title: Data Privacy Manager
Email address: hello@littlegenius.club
Registered office is at
Little Genius Club Ltd
Kemp House, 
160 City Road, 
London
EC1V 2NX
Trading as littlegenius.club (“Little Genius Club”)
Little Genius Club Ltd is the controller and responsible for your Personal Data (collectively referred to as “we”, “us” or “our” in this Privacy Policy).
This Privacy Policy is issued on behalf of the Little Genius Club Ltd so when we mention Little Genius Club Ltd, “we”, “us” or “our” in this Privacy Policy, we are referring to the relevant company in the Little Genius Club Ltd group responsible for processing your data. We will let you know which entity will be the controller for your data when you purchase a product or service with us. Little Genius Club Ltd is the controller and responsible for this website.
This privacy policy sets out how we use and protect any information that you give us when you use this website.
We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this Privacy Policy.
We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This Privacy Policy was last updated 1 December 2021. 

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WHAT WE COLLECT

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We may collect the following information:

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  • Identity Data: Name and job title

  • Contact Data: Business Contact information including email address and telephone number

  • Demographic information such as postcode and preferences

  • IP addresses

  • Other information relevant in relation to our customer surveys and/or offers

  • Technical Data includes anonymised internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform – stored by Google Analytics on the devices you use to access this website

  • Marketing and Communications Data

  • Usage Data including the amount of time you use our website in a given set of time

  • We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

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IF YOU FAIL TO PROVIDE PERSONAL DATA

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Where we need to collect Personal Data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

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HOW IS YOUR PERSONAL DATA COLLECTED?

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We use different methods to collect data from and about you including through:

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  • Direct interactions. You may give us your identity by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes Personal Data you provide when you:

  • Create an account on our website;

  • Subscribe to our service or publications;

  • Request marketing;

  • Request product/service support;

  • Entering a competition, promotion or survey; or

  • Give feedback.

  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this Personal Data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.

  • Third parties or publicly available sources. We may receive Personal Data about you from various third parties and public sources. We currently only use Google Analytics (with anonymised feature) Technical Data.

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We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

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  • Where we need to perform the contract we are about to enter into or have entered into with you.

  • Where it is necessary for our Legitimate Interests (or those of a third party) and your interests and fundamental rights do not override those interests. Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our Legitimate Interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

  • Under a Performance of Contract. Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

  • Where we need to comply with a legal or regulatory obligation.

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WHAT WE DO WITH THE INFORMATION WE GATHER

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We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

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  • Internal record keeping

  • We may use the information to improve our products and services.

  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customise the website according to your interests.

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PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

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We have set out below, in a table format, a description of all the ways we plan to use your Personal Data, and which of the legal bases we rely on to do so. We have also identified what our Legitimate Interests are where appropriate.

Note that we may process your Personal Data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your Personal Data where more than one ground has been set out in the table below.

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